- Make the right value choice early on in the development process
- Include systematically HTA & payer perspective on value in early development
- Generate evidence-based and differentiated Value Proposition
- Include HTA & Payer perspective through rigorous integration in the development
- Apply state of the art techniques of economic evaluation to generate the information required to inform resource allocation decisions
- Pro-actively and consistently communication the value proposition to internal and external stakeholders to stimulate a value focus
