- Integrate collaborative negotiation as a standard organization-wide process
- Align directors and senior management around highest priority decisions
- Factor key stakeholder perspectives on health care into important corporate decisions and actions
- Achieve prompt and fair market access for innovation
- Advocate for fair pricing and reimbursement
- Advance health economics to improve health technology assessments
- Develop persuasive evidence that proves the value of innovation
- Craft effective managed entry agreements to provide patient access and avoid bad precedent
